![]() ![]() While Kickstarter is great for launching a product, it can also be a tool for regular product launches. Will finds that because the Kickstarter process is collaborative with backers, they tend to be great customers for PlayingCardDecks. This builds lasting connections, in turn helping organic growth and increasing customer lifetime value. ![]() Will sends stickers and bonus cards with the final product. Lastly, surprise and delight your customers. For example, Will uses these updates to give special deals on items found on PlayingCardDecks. Moreover, use these updates as an opportunity to cross sell other products. Be transparent, and provide updates on product development and delivery timelines. They have expertise and it significantly improves your ability to execute.Īlong with fulfillment, you have to regularly communicate with your backers. Will recommends having a fulfillment partner. If you fail to do it right, you’ll burn all your backers, and hurt your reputation going into future campaigns.īefore launching a campaign, research and put the pieces together so you can successfully deliver a product. This is where first time creators can struggle. After that, you have to create and ship your product based on the timelines you promised. Hitting your fundraising goal is half the battle. Every time Will launches a new product, he’s able to point to past campaigns to show new backers can trust him. Once you’ve delivered on a campaign for your backers, you start to build a track record. The transparency builds trust, connection, and confidence that you’ll come through.Īdditionally, Will links to reviews on PlayingCardDecks to show a well established business is behind the campaign. Talk about who you are, your motivation around the project, your process, and potential challenges. While a great product video and copy helps, Will recommends being as transparent as possible. Funders are wary and are looking for signs that you’ll meet your promises. There have been plenty of projects on Kickstarter that raised funds, and never delivered on their product. If it’s the first time running a campaign, you have to prove to Kickerstarter funders that you’re legitimate and trustworthy. For example, if you share the campaign on social media and back it, he’ll throw in extra stickers or extra decks.ĭuring a campaign, Will recommends limiting awards and keeping them exclusive to drive excitement and contributions. He offers special incentives to engage them. Will messages his email list, social media followers, and backers of past Kickstarter projects reminding them about his new campaign. The middle of campaigns can be slow, and it’s important to continue to drive more backers so your campaign can stay relevant. Chances are they’ll return the favor when you launch.Īll this legwork getting initial backers not only helps fund your current campaign, but builds followers for future ones. Lastly, prior to launching, back other creators in your space. Ask family and friends to fund the deal to get you started. The special offering combined with urgency pushes people to fund the campaign.Īlong with special deals, you can use your network too. For example, on some campaigns, the first two hundred backers over the weekend will get an extra playing card deck. To do this, Will offers special deals to early backers. If you can get early funding, Kickstarter will take notice, and surface you more in the search results leading to backers. When you launch a campaign the first few days are the most critical. Now that he has a following, he selectively chooses partners that meet his high standards for design and execution. Before having an established customer base though Will collaborated with similar Kickstarter campaigns in the playing card niche where they would cross promote each other, driving initial backers. ![]()
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